HOW TO PREPARE AN ATTRACTIVE OFFER

1. Did you ask yourself what problems are you able to solve?

People come to you for a reason. They are not attracted by you as a person (maybe they are but this is not the reason why they invest in you). They are focused on their needs. They are obsessed because they have a problem. They browse here and there in search of solutions and, as always happens, they hear 2000 different opinions. But at the end of the day, they are alone with their problem and the feeling that no one is giving them the solution.

Be the one that gives the solution. Be the one who understands them. Be the one that solves the problem and gives them peace of mind

2. Do not try to be the perfect fit for everyone

For the reasons above, you can’t be the solution for everyone. You need to know your audience. You need to know their challenges and to be able to provide high-level effective solutions for them. FOR THEM. FOR THE SPECIFIC AUDIENCE YOU KNOW. For YOUR people. If you are a specialist, if you want to stand out of the crowd, you cannot be a Jack of all Trades.

3. Be enthusiastic

You need to be passionate, excited, enthusiastic about your offer.

You need to know deep inside yourself that this is providing real value.

You need to be so proud of the service you are offering that you could potentially talk about it to everyone everywhere and at every moment.

This is for many reasons, but the main one is because everyone fights against the imposter syndrome. And the only certain way you have to overcome the feeling of not being able to do something, is to be certain that what you do is so well prepared, so high-quality, so life-changing that it’s impossible to prove you wrong.

4. Work on your message

When you have all of the above, it’s time for you to communicate. Now, you need to be totally clear and able to tell your people

WHO you are

WHY they need to trust you

WHAT problems you solve

HOW you solve their problems

WHEN their business will be transformed (the timeline)

and the ADVANTAGES they will benefit from at the end.

I can help you evaluate your business, find any inefficiencies, plan the right actions to take, and help you manage your team, your day-to-day operations, and your launches so that you can easily grow and scale without feeling overwhelmed. If you are wondering if this is the support you need, I would love to hop on a free coffee chat to discuss it further.

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